Amanda Jaron Featured in The Journal
To read the full article, visit the following link: http://www.naplesnews.com/community/the-journal/fashion-forward-jeweler-amanda-jaron-crafts-keepsakes-for-a-cause
Credit: J.C. Amodea (Naples Daily News)
Amanda Jaron’s mission “To create red carpet moments for everyday women, celebrities and fashionistas,” is right on track. Jaron describes her business, A. Jaron Fine Jewelry Design Studio, as “A little piece of Soho in paradise.”
Opened in 2010 with upscale pieces that echo the area’s relaxed resort lifestyle, Jaron’s pieces have been featured in Oprah’s magazine and worn by celebrities like Rachael Ray, Sharon Stone and Kelly Ripa.
And, besides basic retail store services like repair, appraisals, resizing prongs and using special shanks that allow changes in finger sizes, the studio is much more.
A vivacious and wildly creative businesswoman, Jaron has single-handedly reinvented the concept of shopping for fine jewelry that is definitely out of the box. Unlike the ordinary jewelry store shopping experience, Jaron offers the public a chance to participate in the creative process of crafting fine pieces.
In her signature service, Bling Over, she and her customer engage in a cooperative effort using pieces that hold sentimental value and memories but may be outdated. She takes into consideration their personal taste, and from concept to design, Jaron reinvents and creates a finished, new piece.
And, there’s more. Jaron, who exudes joie de vivre sat down with us and explained her business model; this gal is loaded with ideas.
How did you become interested in the field?
I have always been an artist at heart. My mother enrolled me in an adult education jewelry class in metal smiting at age 13. Even though young, I fit in and realized ‘why make sculptures out of clay when you could use gold and diamonds as materials that were more coveted and long lasting?’
What materials do you work with and what is your price range?
I work with fine jewelry made with 18-carat gold and precious gems like diamonds to more accessible pieces using sterling silver and semiprecious stones in nature’s many colors. Just as an artist’s palette is always evolving, so too does my array of gemstones, from the purple-hued tanzanite and iolite, to turquoise and more. I have been on the Home Shopping Network with sterling silver pieces from $300 to $1,200 and see that with a variety of price points my business thrives year-round. I have pieces priced at $20 for a Lucite lapel pin to those priced at the sky’s limit. No one is making a commission, so mine is a welcoming studio and non-intimidating. There is something for everyone at all price points.
Tell us about your jewelry makeover service, Bling Overs?
Doing Bling Overs is my passion, and I love doing them and being able to tap into my creative side. So many women in this town have great jewelry collections accumulated over the years — some, treasured heirlooms. Carefully listening to their vision and back stories on each piece, we co-create and reinvent a new piece that still holds a memory. Bling Overs start at as little at $99 depending on the depth of the project.
Do you host jewelry-making classes?
Yes, I hold Sip and Sparkle Girls Night Out jewelry classes for seven to ten people at $40 per person. In a guided class setting, I provide jewelry supplies such as glass beads, and attendees can upgrade to other materials, if they wish. I serve Champagne and chocolates and we have a great time. Each guest will leave the studio with their own one-of-a-kind creation.
Tell us about the Glitter Foundation?
As a jewelry designer, I have spent my life listening to the stories told by my clients of how they acquired their jewelry collection and/or to whom they intend to leave it. Through those stories, I realized that I was creating jewelry that are more than just a mere token of one’s wealth; it’s a legacy of one’s life. These stories inspired me to create a foundation that is committed to honoring the “sparkle” of the past through grants, the “shimmer” of the present with mentors and the “shine” of a brilliant future with scholarships. In 2013, I started the Glitter Foundation for providing art education and therapy for Southwest Florida children in need.
Do you support other local causes or organizations?
Yes, I also work in Lucite and have sold hundreds of pieces like pink ribbon cuffs retailed at $25. The cuffs have been featured fundraising items for the Cleveland Clinic, the Lymphoma Society and the American Heart Association Go Red for Women campaign. I am also a supporter of the David Lawrence Center, the Cancer Alliance of Naples, PACE Center for Girls, and I donate jewelry to other nonprofits. I am donating five golden apples for Champions for Learning of Collier’s Golden Apple Awards. I am also doing a gold and diamond apple ring for a live auction that retails at $7500.
IF YOU GO
A. JARON Studio
6310 Trail Blvd Naples (across the street from Waterside Shops, just north of Pine Ridge Road, in the same building as BV Yoga)
11 a.m. to 6 p.m. Monday to Friday or by appointment
239-596-8610; email: firstname.lastname@example.org or
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